BUSINESS OF LOVE
Belated happy V’day to all my friends. Many of my friends got irritated on me as I didn’t wish them Valentine’s Day. As soon as sms of those friends got free heavy bombardment of text messages began on my sweet and small inbox. Everyone was complaining that I didn’t wished them, some of them talked to me in strange way as such I have committed some crime. I was enjoying all this because at least I have people for whom my message makes some worth.
Funny questions ascended in my mind, why my adorable friends have to wait for free text messages if they really want to wish valentine day to me? Why they there is 4-5 rates of same red colored roses? Why old stock gifts are sold at discounted rate in gift shops? Why your ‘special one’ expect romantic gift from you? Why media publishes and broadcasts in PINK?
Answer is very simple and requires bit common sense; any economy needs constant flow of money in markets. Luckily Indian economy is benefited by cultural richness of this country. India has many festivals and celebrations which enable continuous working capital flow in local markets. On western parts of world there are DAYS which serves as festivals. Many festivals are simple manifestation of complex mindset of these capitalist societies.
Business of Valentine's Week (Feb. 7th to Feb. 14th) in India was about Rs 12,000-crore ($2.6 billion) business as per ASSOCHAM. Everyone from the roadside florist to the mobile service provider, from the luxurious restaurant to the expensive gift shops are the ‘valentine of economy’ who’ll receive giant gift from lovers of culture and society :) According to DS Rawat, secretary general at ASSOCHAM, the spending on Valentine's Week this year was about 120 per cent higher than last year.
Youhan Aria, head of corporate communications at Archies Limited, says that between February 7 and Febraury 14 every year, Archies makes a turnover of 16 per cent and the sales zoom up to 10 times the normal figure. "We have 171 new greeting cards designs exclusively for Valentine's Day and the price range are between Rs 50 and Rs 699. Moreover, we have introduced about 220 special gifts like jewel boxes, heart-shaped soft toys, photo frames, mugs, quotation books, bags, vases, scented candles, metal candle-holders and crystal pieces," Aria told.
A city-based travel company in Nagapur offered a joy ride on Valentine's Day for ‘loved ones’ on a chopper worth Rs 6,000 for 15 minutes for Rs 10,000 it offered a half-hour tour till Ramtek and Khindsi.
Business standard reported Maharashtra Navnirman Sena and Shiv Sena for claiming peaceful Valentine's Day. It very known that in past both parties where used to protest in same of saving Indian culture from westernization. To gain young votes in election Mumbai Municipal Corporation slated for 2012, both parties resorted to no protest strategy; at least they’ll not save Indian culture in times of election :)
City of gods, Varanasi reported brisk in flower business during 3rd week of February. Rigidity of religion no longer remains rigid when it comes to business. Valentine’s day in Varanasi wow!!!
Once asked in Interview – “why you always try to make films on love? “Yash chopra , a well known producer and director responded that- “it’s only formula which works in India”. If observed deliberately, frequency of releasing love based movies in Bollywood is more as compared to Hollywood as if Indians like to fall in love every Friday :)
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