Look who is worried for our marriage!!!!

Almost every site we visit today has lots of ads; nothing seems to be wrong in that!!! Most noteworthy are the ads from matrimonial sites. Not only ads, I am sure all most every internet user (especially in India) would have been received invitation or advertising from any matrimonial sites.  19 years old girls or boys are getting phone calls offering discounted packages for searching their life mates, weird?? It’s true!!!  These sites are so desperately marketing their products and services as if they are most worried about our marriages in this world. Why?? Let’s have a look -

It is a reflection of mindset new Indian urban youth having greater access to Internet which now a day seems to be flooded with matrimonial sites which offers new horizons of romance and ease in searching life partner as if its violating traditional constraints.

Basic reasons for such huge fame of such matrimonial sites are its convenience, ease and anonymous ways of search. It is believed to be powerful tool for discovering compatibility because it has more success stories.  Such a huge availability on Indian matrimonial sites can instrument a bigger social change in India.

During 2006 India had more than 38.5 million internet users and about 60% of them are below the age of 25 years, among total internet users 48% were registered with matrimonial sites , 51% claimed that they joined sites for dating, friendship or just for fun while 37% of internet users have registered for both activities.  Matrimonial sites have shown growth of 130% while dating site grown by 88%.

Shaadi.com makes 50 successful matchmaking every day, bharatmatrimony.com has highest number of educated profiles while jeevansathi.com gets more than 119 million page views every day. In 2008 this sector of information society showed successful revenue generation of about Rs. 140 Crore from Rs.58 Crore in 2006. 48% of total Indian Internet population now moved on matrimonial sites. These sites has Millions of success stories and 8^th Most popular sites in mainstream Internet activities. More than 12 Million Indian searches matrimonial sites every day.

Let’s take up some quick statistics

•   Men want 61% educated brides 48% working wives 61% favour intercaste marriage.
• Women want 68% to work after wedding 41% favour intercaste marriage 62% NRI husbands.
• 50% members of marriage portals live in the five metros.
• 79% of online matrimony surfers are well-qualified.
• 70% men want wives between age 26 and 35.
•  60% want partners from outside their community or city.
• 64% men in Delhi are open to intercaste marriage, only 24% in Chennai.
• 45% men and women don’t believe in matching horoscopes.
• 62% Mumbai and Pune men do not care about fair skin, 36% in Delhi do.
• 76% men and women refused, 19% said “maybe” to disabled partners.
• 88% Pune women wish to get married to a metro man, 56% in Kolkata do.
• 100 Uniquematrimonial sites exist in India.
•  50% growth rate in marriage site sector.

Hope now everyone of us understood , why these people want us to GET MARRIED :) 

Courtesy : Damayanti Datta, India Today