Women: subject and object of entertainment
Women, wonderful creation of supreme power. An other side and most necessary part of human species. . I can write a book (or books) on women appreciation not only me anyone can write a lot many things about a creature which brought him/her in this world, who nature him, who allowed reproduction of species.
Today the world is talking about empowerment of women and not only talking but it is observed that the condition of women is improving. Everyone knows that the women of today is more free and liberal then women of past. They are allowed to get education, they are allowed to work in the field of their choice, they are allowed to select man of their desire etc
The most eye catching trend I have observed in media about women is that women are used as object by the media under the label of empowerment. It can be dark side of so-called empowerment but it’s not wrong. I would like to share some questions which aroused in my mind, why there are more female news readers? Why king fisher’s calendar clicks only females? Why there are item girls and no item boy? What defines complete man to Raymond people? How many women won reality shows? How many women CEO are there? Why magazine or books with cover page of women have more sales? Why people prefer “size-0” or “36-25-36”? Why literally works of women are not much published? Why women are best for “customer care” executive? Why saas bahu soaps are popular? Why suspense stories or crime stories with rape, discrete relations etc are more popular? And the list goes on. Is this an empowerment?
“Modern” people want their daughter or daughter-in-law to work in office seems to be empowerment but on other side – women got dual responsibility (load) of managing home and office both. If wife and husband both goes to office then why can’t husband and wife both can do house hold work together? Even in so called modern offices women are discriminated, why can’t we see much women in board room where actual decisions are taken?
As per my view our society had made very rigid framework for gender biases which says that being female or male is directly related to roles you perform in daily life. I honestly blame media for portraying women as object of sexual desires of man just of sake of expanding their business. It is media who responsible for affecting the routine life of common people, it should be responsible enough to find out what is important for society, of course! Lakme fashion week is not important then farmer’s suicides. Even feminine magazines and TV shows are supporting male gaze, women have started thinking that if they’ll have good “cuts and curves” they’ll fetch more male friends, I don’t know how true is it?
I am not talking in negative form, I feel really happy when I see salman khan selling wheel powder, when SRK sales lux , when Raymond changed its definition of COMPLETE MAN, when shahid kapoor sales shampoo etc. When husband will not feel ashamed of making dinner for their wife, when sisters will get guns and cars to play and brother will get Barbie there will be real equality and there will be real empowerment of women.
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